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You'd look hotter in a helmet.
Mission
To erase the stigma that wearing a helmet is dorky or uncool and to encourage the idea that wearing a helmet is attractive, hip and smart.
Thanks for your donation
The Safety is Sexy Campaign is not-for-profit and all donations go directly into the funding of the campaign.
Write to us.
Send us a photo or story and we'll post in on our blog. E-mail us at safetyissexy@gmail.com
Want to look hotter in a helmet?
Visit The Safety is Sexy Campaign Shop or click in the gallery below to purchase 'You'd look hotter in a helmet' stickers, t-shirts and buttons.
2 comments:
So you think you know better than one of the world's smartest men?
You might want to do a little bit of research. Helmet compulsion has been a reality in Australia for the last fifteen years. The death rate from cycling in that time has not decreased, if anything it's increased.
Helmets do not save lives. Not getting hit by a car, that saves lives.
Death is not the only measured variable to assess helmet safety. Odds of surviving car bike accident are low with or without a helmet, but come on they've gotta help some. Non fatal head injuries are reduced with helmet use. These accident however are under reported unless you wind up in an ER. If your helmet is smashed but you feel okay and get up and walk away, your're probably not going to notify anyone...but this happens all the time. YOUR point is well taken, but don't finish your though there.
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