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The Safety is Sexy Campaign
You'd look hotter in a helmet.
January 5, 2010
Ski helmet saved 6-year-old's life
"At best, doctors said 6-year-old Julia Griggs would have suffered a 'significant brain injury' had she not been wearing a helmet when she hit a tree while downhill skiing last week. At worst? She might not have made it." Read entire article
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To erase the stigma that wearing a helmet is dorky or uncool and to encourage the idea that wearing a helmet is attractive, hip and smart.
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