March 12, 2009

Photo Shoot!

Recent photo shoot for The Safety is Sexy Campaign!

Photographs by Meredith Zielke.


Bill said...

as a League of American Bicyclists cycling instructor I appreicate your campaign but the woman in this photo is not wearing her helmet correctly so it wil not function as intended. It is tilted too far back on her forehead. the buckle that joins the front and rear strap should be positioned just under her ear lobe not down near her chin

Anonymous said...

No, you would look a LOT better without it.

If people look sexier with a helmet on, can you explain why they never wear helmets for walking in the street or driving a car? (And both pose a not inconsequential risk of head injury.) Do you?