Update from Kyle of Safety meets Chic:
The idea for my project struck me one day (literally) when I ran into the back of a pickup truck while cycling to school. I usually wear a helmet, but this day I had a class presentation and didn't want to have helmet hair and look like a nerdy cyclist, so I left my helmet at home. I felt a lot less cool when I spent the next two weeks explaining to people that I ran into the truck and that's how I got the minor concussion,black eye and stitches. Reflecting why I didn't wear a helmet that day motivated me to pursue my current project.
Simply the purpose of my project is to design a "casual" helmet for North American women. My goal is to provide a fashionable alternative to the race-inspired, multi-vented spaceships forms and the garish graphics that typifies most helmets on the market. I would like to counter this with a tastefully designed, innocuous helmet that blends in with street fashion. In essence a helmet suits the task of a leisurely ride around town, running errands or commuting. I see this akin to wearing a casual street shoe versus wearing a technical hiking boot just to go to the store. Currently my direction is to design a helmet that is more akin to clothing then a protective gear. I hope to accomplish this by using natural materials such as wool, felt, leather and cork (as an alternative to EPS foam) which are less "techy /racy" appearing and more inspired by the heritage of millinery and traditional helmet construction.