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The Safety is Sexy Campaign
You'd look hotter in a helmet.
May 31, 2007
Bicycles and Icicles
Bikers are keeping it cool in
"You'd Look Hotter in a Helmet"
About to go Global!
June 01, 2007 11:11 AM
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To erase the stigma that wearing a helmet is dorky or uncool and to encourage the idea that wearing a helmet is attractive, hip and smart.
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The Safety is Sexy Campaign is not-for-profit and all donations go directly into the funding of the campaign.
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