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The Safety is Sexy Campaign
You'd look hotter in a helmet.
December 2, 2008
Rosgani, from Subang - West Java, Indonesia, found us and has added a story on his
. It is written in Bahasa Indonesia, but you can translate it with Google Translate in the right column. It comes out to be a pretty funny interpretation!
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To erase the stigma that wearing a helmet is dorky or uncool and to encourage the idea that wearing a helmet is attractive, hip and smart.
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The Safety is Sexy Campaign is not-for-profit and all donations go directly into the funding of the campaign.
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