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The Safety is Sexy Campaign
You'd look hotter in a helmet.
November 10, 2008
Beautiful photos from a reader's recent mounting climbing adventure in Yosemite Valley. Thank you Jason for sending these in!
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To erase the stigma that wearing a helmet is dorky or uncool and to encourage the idea that wearing a helmet is attractive, hip and smart.
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The Safety is Sexy Campaign is not-for-profit and all donations go directly into the funding of the campaign.
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