According to [David] Sutton, bicyclists hospitalized with head injuries are 20 times more likely to die than those without, and wearing a helmet reduces your risk of head injury by 85 percent.
...the No. 1 reason why most people don’t wear helmets is that they don’t think it’s cool. “That’s 100 percent it,” Sutton said. “It’s like wearing a tie; people think they look dorky.”
July 22, 2008
Hey. Your house is on fire.
Bike accident victim urges UF students to wear helmets, read here.