You'd look hipper in a helmet.

Even though The Safety is Sexy Campaign is geared towards an adult crowd, we couldn't pass up this hip kid sporting his helmet.Says Scott, his dad from West Virginia:

I take my sons and their friends (ages 6 - 10) for urban rides through the week, they see me in a helmet every time. On trail rides in our state forest they give unlidded riders a ribbing...so much fun to see a racer boy teased by a bunch of kids riding the same single track!