The bike helmet company Lazer Helmets has some very creative advertising campaigns. We particularly like this one, borrowed from the blog Why Me?
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You'd look hotter in a helmet.
Mission
To erase the stigma that wearing a helmet is dorky or uncool and to encourage the idea that wearing a helmet is attractive, hip and smart.
Thanks for your donation
The Safety is Sexy Campaign is not-for-profit and all donations go directly into the funding of the campaign.
Write to us.
Send us a photo or story and we'll post in on our blog. E-mail us at safetyissexy@gmail.com
Want to look hotter in a helmet?
Visit The Safety is Sexy Campaign Shop or click in the gallery below to purchase 'You'd look hotter in a helmet' stickers, t-shirts and buttons.
2 comments:
And to top off the indignity... his nose itches.
that is a sweet one.
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man, I love helmets.
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