You'd look brighter with some lighters...

Tel from Boston wrote to say:

I kept seeing the stickers around town. I finally asked someone where he got his, he said he came out to find it on his bike, so he stuck it his helmet. With that dead end, I googled you. As a former no helmet rider I fell in love with the sticker as soon as I saw it. Dead or TBI is terribly unsexy, really. Saw a dude in black with no light and no helmet cycling this evening. He topped it all offf by passing right turning traffic at Mass. Ave and Comm. on the right. Hope he made it home alive. Thanks for your great campaign.