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The Safety is Sexy Campaign
You'd look hotter in a helmet.
August 27, 2007
Victims Turn Vigilantes
We couldn't resist. This article doesn't have anything to do with bicycle helmets, but the feature photo of Martin Moulton riding down the streets of DC is too good not to post. Read the article
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To erase the stigma that wearing a helmet is dorky or uncool and to encourage the idea that wearing a helmet is attractive, hip and smart.
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