June 11, 2007

The meaning behind this all...

"Cyclists have to get away from fashion, safety has to come before fashion." Zack Smith, founder of HELL

In memory of Gordon Riker and Kelly Wallace, two young bicyclists that lost their lives in an automobile accident while biking in Boston, MA, Zack Smith founded HELL (Helping Everyone Live Longer). The organization is working to keep all bicyclists safe by raising money to provide free helmets to anyone who wants one. To find out more about HELL and where donation boxes are located, go to www.hellmets.org.

To learn more about the life of Kelly Wallace and the HELL organization, read this article.

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