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The Safety is Sexy Campaign
You'd look hotter in a helmet.
November 14, 2006
Drawing courtesy of Bill Daniel, documentarian and past bike courier, who is currently on tour with his documentary
Who is Bozo Texino
(Skid Lid is another term for a helmet)
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To erase the stigma that wearing a helmet is dorky or uncool and to encourage the idea that wearing a helmet is attractive, hip and smart.
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The Safety is Sexy Campaign is not-for-profit and all donations go directly into the funding of the campaign.
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or click in the gallery below to purchase 'You'd look hotter in a helmet'