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The Safety is Sexy Campaign
You'd look hotter in a helmet.
October 16, 2006
It's not only cool...
but it's also the law.
Take a look at the
Bicycle Helmet Safety Institute
to see what rules apply in your hometown.
for making its laws apply to riders of
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To erase the stigma that wearing a helmet is dorky or uncool and to encourage the idea that wearing a helmet is attractive, hip and smart.
Thanks for your donation
The Safety is Sexy Campaign is not-for-profit and all donations go directly into the funding of the campaign.
Write to us.
Send us a photo or story and we'll post in on our blog. E-mail us at
Want to look hotter in a helmet?
The Safety is Sexy Campaign Shop
or click in the gallery below to purchase 'You'd look hotter in a helmet'