but it's also the law.
Take a look at the Bicycle Helmet Safety Institute to see what rules apply in your hometown.
(Kudos to Washington State for making its laws apply to riders of all ages.)
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You'd look hotter in a helmet.
Mission
To erase the stigma that wearing a helmet is dorky or uncool and to encourage the idea that wearing a helmet is attractive, hip and smart.
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The Safety is Sexy Campaign is not-for-profit and all donations go directly into the funding of the campaign.
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