Welcome to the Safety is Sexy Campaign.
If you like riding bikes, you like wearing a helmet and you want to encourage others to wear one as well, then this blog is for you.
The Safety is Sexy Campaign has three main goals:
1. To encourage bicycle riding as a preferred mode of transportation.
2. To encourage bicycle riders to wear a helmet at all times.
3. To erase the stigma that wearing a helmet is dorky or uncool and to encourage the idea that wearing a helmet is attractive, cool and smart.